Willow Profile

Willow Pryor

Founding Director and Principal Futurist

Willow Pryor is a professionally trained futurist – Masters of Strategic Foresight, Swinburne University- and member of the Association of Professional Futurists (APF) focussed on more sustainable, equitable and just futures. As a foresight and specialist Willow has been involved in a wide range of projects, specifically in health, disability, community, water and engineering. Her experience has covered work with government, not-for-profit’s, corporates and social enterprise. Examples of projects include work with: Multicultural Development Australia (MDA Ltd); Queensland Urban Utilities (QUU); Multicultural Affairs Queensland (MAQ, Department of Communities); National Disabilities Services Queensland; Vic Health; and Rural Northwest Health (Vic). Willow is an Associate with the Executive Challenge Academy (Archersfield Consulting and Management), Metafuture, Futures Platform, Future U and Executive Brand. For Woodfordia Inc Willow is a facilitator and advisor for the Renewable Energy Party focussed on transitioning Woodford Folk Festival to carbon free and 100% renewable energy. Willow is also published in the Journal of Future Studies (JFS) and a board member for BridgIT Water Foundation, an international humanitarian NFP focussed on working with remote communities in the developing world to provide sustainable, accessible and suitable water solutions. In another life, Willow was a Body Psychotherapist, Well-being consultant and performer.

In her varied roles Willow enjoys igniting a sense of agency within people and organisations so that they can work together in collaboration towards their desired future in the context of a rapidly changing, complex world. She is passionate about taking people from confusion through to clarity, and that often involves some hard conversations that, when directed in the right way with the right tools, can lead to greater clarity and confidence.